Sales Effectiveness

Know Your Customer. Grow Your Revenue.

Understanding today’s customer is no easy feat, and with store-level as well as shopper insights in the markets you operate in, your customers’ behaviors and preferences will always be top of mind.

Effective shopper marketing relies on understanding shoppers to influence their purchase decisions and drive growth. So with our insights, your activation will always be shopper-friendly. Our consumer panels dig deep into shopper behavior to help you understand the why behind the buy so that you can enhance your marketing approach at retail.

Driving performance is also about understanding the levers that influence purchase decisions and ultimately guiding your price and trade promotion strategies. We have end-to-end solutions that help you measure each of these in-store variables and their impact on your sales volume.

1. SHOPPER EXPERIENCE

• Let's understand the shopper's journey and grow brands together.

2. PRICE AND PROMOTION

• Even in a sector where things are always in flux, we can clear a path that brings order to your price and trade promotion strategies.

3. SALES MEASUREMENT

• Make informed decisions around a holistic view of your marketplace.