Marketing Effectiveness

Effective marketing is about delivering your message to the right customers, shaping their preferences and, ultimately, driving sales. We call this reach, resonance and reaction—the three Rs of marketing effectiveness.

Our marketing effectiveness measurement systems excel in their scope and level of integration. We can help you measure how well you’re accomplishing your advertising goals across video-, audio- and text-based advertising on virtually any platform or device. From network television to streaming audio on a smart phone to social media on a tablet, we’ve got you covered whether you’re buying or selling advertising.

1. REACH

·         Advertising isn’t rocket science, but there is a science to it. Knowing what your customers watch and buy will help you tune up your marketing mix, prioritize spending and create effective, efficient and memorable ad plans.

2. RESONANCE

·         Orada büyük bir seçim dünyası var. İletişim kurmaya değer mesajlar oluşturun.

3. REACTION

·         Understand the most effective elements of marketing to boost your efficiency.